Head of Global Demand Generation Marketing, Helsinki

Nosto Solutions Oy
Bulevardi 21 Helsinki
Full time

First application date:

Nosto is a B2B SaaS platform with the leading personalization solution for ecommerce and direct-to-consumer brands. We've won dozens of awards, our customer reviews are stellar, and we're a premier partner of all the major ecommerce platforms. We were founded in Helsinki, Finland in 2011 and we now have 7 offices in 6 countries.

Our platform powers tens of billions of dollars of additional revenue each year for ecommerce brands big and small like Helly Hansen, Citizens of Humanity. Le Sportsac, Flight Club, Jansport, Everlast, and Lunya.

We’re looking for mid-career professional to step into a Head of Demand Generation role to lead a global team, with a large portfolio potentially spanning demand gen / paid marketing, website / CRO, and revenue operations and analytics. This role will report directly to the Global Head of Marketing and has direct reports in the US and Europe.

This is an opportunity for a data-driven, quantitative demand marketer to significantly up their level of responsibility and ownership across multiple areas of marketing in one of the highest profile roles in the company. Most likely you’re already a Sr. Manager / Director of Demand Generation or ready to take that next leap.

This role can be located in our NYC, Berlin, or Helsinki offices. 

What we’ll offer you in return:

  • A job that gives you independence and autonomy, and the opportunity to make a real difference in a fast-growing company.

  • Onboarding in any of the fields you feel your skillset fell short in the above-mentioned list

  • Great team consisting of former employees of top global online brands and online entrepreneurs (e.g. Rocket Internet, Amazon, Google etc.)

  • A global mindset with international customers and offices in multiple cities around Europe and in the U.S.

  • An inspiring working environment within an internationally diverse team of extremely skilled and experienced professionals (we have people from +30 countries and counting)

  • A great office in the heart of Helsinki city center at Bulevardi

  • A competitive salary with great benefits and perks

Who we are looking for

What we need from you

  • 4-8+ years of Manager to Director-level demand generation experience in B2B SaaS
  • Expert-level knowledge of marketing automation tools (Marketo preferred), Salesforce, and outbound prospecting platforms like Yesware/Outreach/Salesloft and ABM platforms like Engagio/Leandata.
  • Hands-on experience with account and contact data sources and enrichment like Builtwith/Datafox, Clearbit/Zoominfo, etc.
  • Hands-on experience with marketing analytics and performance analysis, with fluency in understanding CPA, CPL, CAC/LTV, etc.
  • Small team management experience
  • Fluent English
  • The maturity and gravitas to interact with executive leadership on a daily basis

What we would also like from you

  • Experience as a sophisticated lifecycle / customer marketer predominantly via email with the ability to create/write high quality emails in addition to setting up logic and flows
  • Experience with paid digital advertising in a B2B setting across a variety of channels like Linkedin, FB, and display.
  • Experience with conversion rate optimization, managing/optimizing website signup, and conversion flows
  • Experience managing a complete sales operations function and junior team members, including end-to-end Salesforce administration, account and territory planning, and sales performance analysis

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Benefits

  • Monthly massage
  • Sport benefit
  • Commuting benefit
  • Travel insurance for leisure travel
  • Health insurance
  • Lunch coupons

Nosto Solutions Oy

Founded in Helsinki in 2011, Nosto enables online retailers to deliver their customers personalized online shopping experiences at every touch point, across every device. Over 25,000 ecommerce professionals in over 100 countries are using Nosto to grow their business and delight their customers. Nosto supports its retailers and delivers happy shopping experiences from its offices in Helsinki, New York, Los Angeles, London, Berlin, Stockholm and Paris. There is more than 100 of us now in the team, and we need help to continue our journey.

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