Full-time / 36 E 12th St 6th Floor, New York

Marketing Manager, US

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Nosto helps digitally native commerce and direct-to-consumer brands create 1-to-1 personalized shopping experiences that create more revenue from every visit. Our platform powers billions of dollars of additional revenue for over 2,500 digital commerce brands like Volcom, Chubbies, Columbia, Jansport, and more.

We've won dozens of awards, our customer reviews are stellar, and we're a premier partner of all the major ecommerce platforms. We were founded in 2011 and we now have 7 offices in 6 countries.

We’re looking for a US Marketing Manager to be responsible for local marketing for Nosto in our fastest growing market. This role is a rare opportunity to have an impact on both strategy and drive hands-on execution in a growing, venture-backed tech company with a well-developed Marketing team, supportive environment, and great culture.

The ecommerce ecosystem is vibrant — delivering value to merchants requires engagement with many other players, from the major ecommerce platforms themselves, system integrators and agencies, and other software and service providers. Thus, creative channel and partner co-marketing is a significant and critical part of this role.

Key Responsibilities

Regional Marketing Campaigns

  • Develop and maintain a regional marketing plan in alignment with the global Marketing team and local US sales, partner, and customer success teams.
  • Ideate and execute on localized marketing campaigns that generate net new pipeline, including but not limited to presentations, webinars, joint data reports, blog posts, physical/virtual events, social posts, and paid media, in alignment with the global Brand Marketing and Demand Generation teams.

Partner & Channel Marketing

  • In partnership with Marketing leadership and the Partner team, develop and maintain global strategic plans to become “marketing partner of choice” for key platform, tech, and SI partners in alignment with regional field marketers across all markets
  • Expand and execute on co-marketing opportunities beyond our existing partner network
  • In alignment with the partner managers and product marketing, develop programs and offerings that strengthen partnerships, go-to-market execution, and result in quantifiable increases in referrals and joint upsells.
  • Become a subject matter expert on joint use cases, value propositions, and integration go-to-market paths for all partner types globally

Customer Advocacy

  • In partnership with Brand Marketing and Product Marketing, identify key customer references and help create case studies, approved customer win / go-live communications, and press releases

Account-based Marketing

  • In partnership with Demand Generation and the US Sales team, ideate and execute account-based marketing campaigns that drive net new opportunities within our target account list

Requirements

  • 4+ years of experience in B2B marketing with notable experience in partner/channel marketing and significant exposure to other areas of marketing
  • Proven campaign creativity and execution — you will have a verifiable track record of coming up with high impact, innovative campaigns and bringing them to life
  • Experience in or a very strong understanding of the ecommerce ecosystem — you must understand how online retailers operate and what matters to them
  • Experience in strategic partner marketing — the channel is a critical part of our go-to-market strategy, and you will spend a significant percentage of your time and resources working with our partners to deliver creative campaigns and initiatives
  • Being a team player and a good person — Nostonians collaborate across multiple departments and time zones to drive value for our merchants, and we have high standards for how we treat each other
  • Preferably located in the NYC area or East Coast time zone

Quick facts

  • Marketing Manager, US, Full-time
  • Nosto Solutions Inc., 36 E 12th St 6th Floor, New York
  • First application date:
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Benefits

  • Health insurance
  • Apple products (phone, computer)
  • Vacation & PTO: 26 days per calendar year
  • Work from home setup and equipment assistance

Nosto Solutions Inc.

Founded in Helsinki in 2011, Nosto enables online retailers to deliver their customers personalized online shopping experiences at every touch point, across every device. Nosto supports its retailers and delivers happy shopping experiences with 100+ Nostonians from its offices in Helsinki, New York, Los Angeles, London, Berlin, Stockholm and Paris.

Location: 36 E 12th St 6th Floor, New York

 

 

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