Media Strategist

TBWA\Helsinki
Fredrikinkatu 42
Haku alkaa ja päättyy

About us

TBWA\Helsinki is the only truly international and most award-winning agency in Finland.
Our mission is to create growth for brands through disruptive use of storytelling, data-driven insights, media and technology.

TBWA\Helsinki employs today 150 marketing professionals and is the home of brand innovations for global TBWA advertising network, which covers nearly 300 offices in more than 100 countries and employs more than 12,000 professionals.

What we are looking for?

We are looking for a MEDIA STRATEGIST who will have a crucial role in our new cross-competence team that aims to drive strong results and top-quality creative for our international client.

The person we’re looking for is hungry, ambitious, and has an insatiable curiosity combined with the ability to translate intelligence and ideas.

You would be working in the heart of the Helsinki as part of the world’s most creative precision marketing team combining expertise of creative, media and data professionals. You will have access to highly advanced audience data, media planning, budget allocation, creative and customer journey tools that are specifically tailored for our client.

Your key responsibilities:

  • Building and defining media strategies that are aligned with our client’s vision, segments and effective goals in seven different markets.
  • Working closely and actively with media and data specialists as well as with creatives and content producers to ensure efficiency.
  • Planning strategies on yearly, monthly and daily level.
  • Monitoring campaign effectiveness and rapidly making changes in allocations, if needed.
  • Finding the best possible creatives, formats, channels and target groups for each execution.

Desired skills:

  • Clear understanding of digital media and its role in campaign planning.
  • Knowledge and experience in setting and monitoring KPIs.
  • Ability to embed an innovative culture and approach in marketing and media planning, to encourage constant improvement and optimization.
  • Understanding of central media plans and skills to adapt them to match local requirements to drive better results and customer journey.
  • Capability to ideate, plan, negotiate and implement digital and co-marketing support for cross platform deals.
  • Proven track record of building clear media guidelines.
  • Experience in planning and executing data-driven digital media executions, as well as fundamental planning tools and platforms like Adform, Google Display & Video 360, DMP etc.
  • Strong knowledge and expertise from “traditional” media channels and planning tools (TV, Radio and print).
  • At least 4-5 years of experience in media planning with excellent written, verbal, and presentation skills.

What We Offer?

  • Only truly an international and most award-winning marketing agency in Finland
  • The best professionals in the field as a workmate and continuous professional development
  • Large international client to work with
  • Cozy Office located in the heart of Helsinki surrounded by the best restaurants
  • Culture based on Freedom and Responsibility

Please let us know about your superpower and leave your application by 7.8.2019.

We will fill the position as soon as we find our perfect match!

TBWA\Helsinki

TBWA\Helsinki is the only truly international and most award-winning agency in Finland.

Our mission is to create growth for brands through disruptive use of storytelling, data-driven insights, media and technology.

TBWA\Helsinki employs today 150 marketing professionals and is the home of brand innovations for global TBWA advertising network, which covers nearly 300 offices in more than 100 countries and employs more than 12,000 professionals.

TBWA\ - The Disruption Company -

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