Senior Planner / Customer Journey strategist

TBWA\Helsinki
Fredrikinkatu 42
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About us

TBWA\Helsinki is the only truly international and most award-winning agency in Finland.
Our mission is to create growth for brands through disruptive use of storytelling, data-driven insights, media and technology.

TBWA\Helsinki employs today 150 marketing professionals and is the home of brand innovations for global TBWA advertising network, which covers nearly 300 offices in more than 100 countries and employs more than 12,000 professionals.

What we are looking for?

We are looking for a SENIOR PLANNER/CUSTOMER JOURNEY STRATEGIST who will have a crucial role in customer journey planning in our new cross-competence team that aims to drive strong results and top-quality creative for our international client.

The person we’re looking for is a hungry and ambitious strategic thinker. He/she recognizes business opportunities and uses his/her knowledge of consumer behavior to build communication that engages the audience at the right time and place.

You would be working in the heart of the Helsinki as part of the world’s most creative precision marketing team combining expertise of creative, media and data professionals. You will have access to highly advanced audience data, customer journey, media planning, budget allocation, creative and customer journey tools that are specifically tailored for our client.

Your key responsibilities:

  • Developing customer journey briefs based on data and customer journey insights
  • Implementing and monitoring adherence and standardization in the new customer journey briefing process
  • Developing an overarching communications strategy for each fiscal year
  • Leveraging data and insights to inform customer strategy and communication plans
  • Developing and managing strategies including CRM integration
  • Encouraging constant learning and sharing of best practices across and within the clusters of the client

Desired skills:

  • Knowledge and experience in setting and monitoring KPIs
  • A proven track record of developing strategic plans that benefit the client
  • Experience in working with multiple marketing communication touchpoints (Including traditional and digital media, performance & acquisition media, SEM, CRM, social)
  • A good knowledge of programmatic media and how strategy planning influences it
  • A good knowledge of customer/audience data management, analysis and tools (eg. CRM, CDP, DMP)
  • Excellent written and verbal communication skills
  • The ability to make complex subjects understandable
  • At least 4–5 years of experience in strategic communications and customer journey planning

What We Offer?

  • Only truly an international and most award-winning marketing agency in Finland
  • The best professionals in the field as a workmate and continuous professional development
  • Large international client to work with
  • Cozy Office located in the heart of Helsinki surrounded by the best restaurants
  • Culture based on Freedom and Responsibility

Please let us know about your superpower and leave your application by 18.8.2019.

We will fill the position as soon as we find our perfect match!

TBWA\Helsinki

TBWA\Helsinki is the only truly international and most award-winning agency in Finland.

Our mission is to create growth for brands through disruptive use of storytelling, data-driven insights, media and technology.

TBWA\Helsinki employs today 150 marketing professionals and is the home of brand innovations for global TBWA advertising network, which covers nearly 300 offices in more than 100 countries and employs more than 12,000 professionals.

TBWA\ - The Disruption Company -

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