Brand Manager, Celsius Finland Oy

Join us in building a global brand in Finland!

Celsius isn’t your typical energy drink. It’s an international brand born under the Miami sun - built around movement, wellbeing and an active lifestyle. Rooted in modern fitness culture, Celsius has quickly become a natural choice for a broad, energetic audience that cares about performance and feeling good.

Celsius is now expanding in Finland and looking for a Brand Manager who wants to take ownership of local brand development—building long-term success and playing a key role in driving growth in the Finnish market.

This is a new and strategically important position for Celsius. You’ll have wide-ranging responsibility and plenty of room to shape how Celsius shows up and is experienced in Finland across gyms and fitness centers, student campuses, digital channels and a variety of events.

The role:

The market is growing, Finland already has one Brand Manager, but now we need an additional one. Together, you will be responsible for planning and executing Celsius’ local marketing strategy in line with global brand guidelines and Finland’s business goals. In this role, you’ll serve as the vital link between planning, execution and performance.

The Celsius marketing team is small, agile and works closely with colleagues across the Nordics. You will report to a Sweden-based manager titled Head of Marketing Operations EMEA.

This role is for somebody who enjoys combining strategic thinking with hands-on execution. You’ll have a lot of freedom, and a lot of responsibility, with genuine opportunity to influence the brand’s visibility in Finland. At times, the pace is fast and not everything comes with a ready-made playbook, so you’ll need to be comfortable improvising, making calls on the fly and staying calm under pressure. In short: you thrive in a dynamic, market-close environment where decisions are made quickly.

Key responsibilities:

You will ensure Celsius is present where the target audience is—and where the brand meets the consumer:

• Grow brand visibility and engagement through sponsored partnerships, events and activations
• Build a strong presence in sports and fitness environments through the Celsius GYM program
• Coordinate student marketing (sampling, events and campus activities)
• Recruit, lead and actively coach event teams
• Develop and launch the Celsius Young Professional Program
• Plan and execute PR activities and strengthen brand presence in Finland
• Track and analyze marketing KPIs and optimize actions accordingly
• Own the Finnish website and coordinate local product launches
• Plan media strategy and manage media buying
• Manage projects, timelines and deliverables with quality and clear goal focus

What we’re looking for:

We’re looking for someone who takes true ownership, wants to make an impact, and gets things done. You’re structured, proactive and confident in your expertise.

We expect you to have:

• At least 4 years of experience in FMCG marketing at Brand Manager level (or similar)
• A relevant university degree (marketing, communications, business, etc.)
• Proven project management experience and the ability to lead multiple initiatives in parallel
• Strong capabilities in digital marketing and social media brand building
• Fluency in Finnish and English; fluency in Swedish is an advantage

We also value:

• Strong interpersonal skills and the ability to build long-term partnerships
• Confident communication skills and good presentations skills
• A commercial, business-driven mindset and solid understanding of modern marketing
• The ability to perform under pressure and prioritize effectively
• A curious, proactive and energetic way of working

What we offer:

We offer the opportunity to work with a fast-growing global brand and take on a meaningful role in its development in Finland. You’ll be in a position where your contribution is visible and tangible, with close collaboration across both local and international teams. The role offers excellent opportunities to grow and develop with the position—and to influence how your work and responsibilities evolve in practice.

This is a permanent position, expected to during late winter/early spring. We mainly work from our office in Ruskeasuo.

Recruitment process:

Our HR partner Adiente Oy is managing the recruitment process (www.adiente.fi). Please submit your English application, CV and salary expectation via the website no later than 10 January 2026. Interviews will begin as soon as suitable candidates are identified—so don’t wait to apply.

For more information, please contact: Erica Flinck-Härkönen, CEO, Adiente Oy, erica.flinck@adiente.fi | +358 40 510 7700