Nomentia empowers treasury and finance teams to exceed expectations with treasury management software. As we continue to experience significant growth across multiple regions in Europe, we're excited to invite you to be a part of our dynamic marketing team. 

The Role: 

As a Demand Generation Manager, your primary focus will be on creating and executing demand generation strategies to drive pipeline growth through multi-channel marketing campaigns, including paid media and content creation. You will work closely with sales and marketing teams to align efforts and optimize lead conversion. This role requires a strategic thinker with a hands-on approach to driving lead generation and nurturing prospects through the funnel. You will be based in our office in Espoo, Finland, and we offer flexibility for hybrid work.  

Your Responsibilities: 

• Develop and implement data-driven demand generation strategies to drive awareness, engagement, and lead conversion. 

• Manage and optimize paid media campaigns across various channels, including Google Ads, LinkedIn Ads, Instagram Ads, Facebook Ads, and re-targeting efforts. 

• Create compelling content to support demand generation, such as blog posts, case studies, and whitepapers, to support demand generation campaigns. 

• Work closely with the sales team to ensure alignment between marketing and sales, optimizing lead handoff and conversion. 

• Utilize marketing automation tools, such as HubSpot, to build, execute, and optimize lead nurturing workflows and email marketing campaigns. 

• Monitor and analyze campaign performance, providing regular reports and insights to inform future strategies and improve ROI. 

• Identify new opportunities for growth by staying updated on industry trends, best practices, and emerging technologies in demand generation. 

Requirements: 

• 5+ years of experience in demand generation, preferably in a B2B SaaS environment. 

• Proven track record of driving pipeline growth through digital marketing channels and tactics. We appreciate if you can demonstrate quantitative success as part of your application. 

• Excellent communication skills, with the ability to create compelling content and messaging for different stages of the buyer’s journey. 

• Hands-on experience with content creation and paid media management. 

• Strong analytical skills with the ability to measure and report on campaign performance and ROI. 

• Experience with marketing automation platforms, such as HubSpot, and CRM tools like Salesforce. 

• Excellent written and spoken English. Other languages, such as German, Finnish, Swedish, or Dutch are seen as a plus. 

• BS/MS degree in marketing or a related field. 

 The hiring process:     

• A short Teams interview with Senior Recruiter Kukka Roine.     

• Teams interview with Barbara Babati, Head of Marketing.     

• Marketing assignment. 

• Marketing team meeting.  

• Talogy talent assessment.  

• Reference check. 

• Security check.  

• Time to sign.