Driving Performance, Growth & Data-Driven Marketing at Axopar Boats

Are you a skilled digital marketer who thrives on performance, data, and growth? Axopar Boats, Europe’s fastest‑growing boat brand and “The Adventure Boating Company”, is looking for a Digital Marketing Specialist to join our brand & marketing team on a parental leave cover. This is your opportunity to help shape the voice of globally renowned lifestyle brands and bring iconic stories to life across digital platforms.

Why Axopar?

We’re not just building boats—we’re creating a movement. As a pioneering force in the world of adventure and luxury boating, Axopar thrives on bold ideas, entrepreneurial energy, and an unwavering commitment to excellence. With a global reach and a collaborative, ambitious team, we’re redefining what’s possible—on the water and beyond.

Your Mission as Digital Marketing Specialist

As part of Axopar’s brand & marketing team, you will be responsible for driving digital growth through performance‑focused marketing and e‑commerce development. You will plan and execute digital campaigns, analyse results, develop customer journeys, and continuously improve tools, processes, and performance.

Main Responsibilities

• Plan, execute, and optimise digital marketing campaigns across paid, owned, and performance‑driven channels
• Drive digital growth, supporting commercial targets
• Analyse campaign, website, and e‑commerce performance, turning data into actionable insights
• Develop and improve customer journeys, conversion paths, and digital touchpoints
• Manage and optimise digital marketing tools, platforms, and tech stack
• Support copywriting and visual content creation for digital channels
• Collaborate closely with internal teams and external partners to deliver results

What We’re Looking For

• 3–5 years of proven experience in digital marketing or communications.
• Relevant education in marketing, media design, communication, web design, or a similar field.
• Exceptional command of written and spoken English (our company language).
• Strong visual sensibility and the ability to design brand-aligned social content.
• Excellent project management, analytical, and time management skills; adept at multitasking and prioritisation.
• Hands-on experience with Google Analytics, Ads Managers, Sales Force, Marketing Cloud, Contentful, Canva, Adobe Creative Suite, and Microsoft programmes is a big plus.
• Ability to collaborate with both internal and external stakeholders and manage relationships with partners.
• Hands-on entrepreneurial mindset, proactive, and a true team player with a growth-oriented attitude. Quick to adapt new tools and challenges in AI era.

About Axopar

Axopar is a Finland-based boat manufacturer and one of the fastest-growing boat brands in the world. Known as "the Adventure Boating Company," we offer multi-functional, accessible, and innovative boats for a global audience. Our fleet, ranging from 22 to 45 feet—including two all-electric AX/E models—is marketed in over 50 countries, with North America as our largest market. Designed in Finland, built in Poland, and with over 7,500 boats sold since our founding in 2014, the group boasts a turnover exceeding 190 million euros and employs about 1200 people. Learn more at www.axopar.com.

Why You’ll Love Working Here

• Work with two iconic, innovative boat brands in a fast-paced, international environment.
• Be part of a collaborative marketing team that values creativity and bold ideas.
• Attractive benefits, including lunch, sports, culture, leisure, and travel insurance.

Ready to shape the voice of adventure? Send your application, CV, and portfolio to us. Let’s create waves together with Axopar Boats and BRABUS Marine!

www.axopar.com | www.brabusmarine.com

For further information, please contact our recruitment partner at HRS Advisors, Pia Paavilainen, Tel. 050 305 9217. To apply, submit your application and CV, including your salary expectation, via the link as soon as possible, but no later than February 18. Please note that applications will be reviewed prior to the application deadline.