Growth Marketing Lead

 

Marketing professional with a growth mindset, we are looking for you!

 

Framery is a one-of-a-kind growth company, an innovative leader in the soundproof pod industry and today, one of the fastest growing companies in Europe. 

We are now looking for a Growth Marketing Lead to strengthen our Digital Marketing team and to ensure that  Framery’s paid digital campaigns are performing towards key business objectives, performance and growth.

The role involves quite a few analytical functions, such as estimation and allocation of budgets, targeting and segmentation, evaluation of the performance of each channel, and forecasting the performance of campaigns. The ability to set up, understand and monitor web analytics dashboards and reporting tools is expected as these tools will help maintain and monitor reports, budgets, campaign performance, ROI, and channel metrics. Analytical and data driven thinking are requirements for successful performance in this role. 

The Digital Marketing team at Framery is part of Framery’s Global Marketing alongside the Brand Marketing and Commercial Marketing teams. The strategic focus area in Digital Marketing is the generation of high quality leads through earned and paid traffic. The Growth Marketing Lead will report to our Digital Marketing Manager. 


Main responsibilities in the role

  • Digital marketing analyses, reporting and monitoring 
  • Collaboration with Commercial Marketing and Sales to drive growth in high quality lead generation globally
  • Drive campaign planning and execution with our Performance Marketing Partners to meet key performance metrics
  • Analyze and recommend modifications to ad spends
  • Collaborate with different stakeholders to guide tests on campaigns to identify what works best
  • Optimize marketing budgets to maximize Cost per Acquisition (CPA), Growth and efficiently scale new customers
  • Initiate and lead actions that drive value in growth marketing 

 

Could it be you?


To succeed in the role you should understand how growth and performance marketing drive results and supports Framery’s business goals and KPI’s. The position involves responsibility for the strategic direction of various marketing channels. It is essential to understand the elements that drive success and have the hunger to research competitors and their strategies to find the gaps in the industry and accordingly set up marketing and advertising goals for the brand. In the role one needs to develop hypotheses and perform A/B (or multivariate) testing to recommend optimizations, leverage customer insights to better segment, target and reach potential customers and explore new marketing opportunities such as social media channels, apps, ad formats, etc.

The role requires technical skills and throughout understanding of digital marketing platforms and tools such as Google Ads, Meta Business Manager, Google Analytics, Data Studio, Google Tag Manager. 

As this is a lead position, previous experience on similar responsibilities is a must. 

 

Why to join Framery?

You have an unique opportunity to join our team of Framerians who share an explorative mindset and the passion to create happier workplaces with phone booths together as a team. You get to be a part of an ambitious yet joyful culture and an amazing growth story which will certainly allow you a lot of freedom, responsibility and opportunities for personal growth. As experts in happy workplaces, we take the well-being of our employees very seriously. Framerians come first and customers are a very close second.

Read more on our Career site what makes us Framery and what you'd get when joining us. Meet some of the Framerians via exploring their stories and get to know our amazing products on our website. In our Instagram account @framerians, you can catch a glimpse of our everyday life.

 

How to apply?

Does this resonate with your career aspirations? We’d love to hear from you as soon as possible.  Please send your application with your desired salary level by 18th of August at the latest. If you have any questions regarding the role, Digital Marketing Manager Anni Aarni (+358415459535) will be happy to answer them during afternoons between 12:00-15:00 on the 26th, 27th and 29th of July as well as on the 8th and 12th of August.

 

We are looking forward to hearing from you! 

 

 

Apply between and
Employment type: Permanent, full-time

Framery

Framery – Serious about happiness.

Happiness is the reason why Framery exists and is at the heart of everything we do. Our products including pods, phone booths and soundproof private spaces solve noise and privacy issues in open offices, making employees happier and more productive, and saving time, space and money. Today over 40% of Forbes top 100 companies have happier workplaces because of Framery Pods, and the number is growing fast.

Location: Patamäenkatu 7, 33900 Tampere, Finland
Address on map

Are you sure you want to withdraw this application?

Saving changes
Saving changes
Saved!