About Elisa Industriq

Elisa Industriq is a leading provider of advanced software solutions for planning, scheduling, and optimization in complex industrial environments. We help manufacturing and supply chain organizations improve efficiency, resilience, and decision-making through data-driven, intelligent solutions. As part of the Elisa Group, we combine deep industrial expertise with the scale and stability of a leading technology company.

Role Overview

We are looking for a Growth Marketer  to accelerate Elisa Industriq’s  demand generation and pipeline growth, with a strong focus on digital channels. This role is ideal for someone who is driven by performance, thrives on creativity, and believes in rapid experimentation as a way to learn and scale.

You will be a key contributor within our marketing organization and work closely with marketing,  sales and product teams. You will be responsible for attracting, engaging, and converting our target audiences through data-driven digital marketing. Your work will strengthen our brand visibility, generate qualified leads, and support business growth.

Key Responsibilities

- Digital Growth & Campaign Execution

• Plan, execute, and manage digital marketing campaigns across key channels, including website, social media, email, and events
• Collaborate with agencies and internal stakeholders to develop high-quality, conversion-oriented content (ads, landing pages, newsletters, customer stories, and sales materials)
• Own and optimize Elisa Industriq’s  social media presence, both organic and paid, with a strong performance focus
• Turn LinkedIn into a true performance channel
• Maintain and continuously improve the local company website, ensuring accurate content, strong user experience, and alignment with conversion goals
• Ensure consistent, clear, and compelling brand communication across all digital touchpoints
• Monitor market trends, audience insights, and competitive activity to inform campaign priorities and messaging

- Performance, Conversion & Revenue Optimization

• Analyze and report on campaign and channel performance using GA4, HubSpot, and related tools
• A/B test and optimize landing pages, CTAs, and funnels to improve conversion rates
• Identify friction points in the buyer journey and implement improvements that increase lead and customer conversion

- Inbound Lead Generation & Funnel Growth

• Own inbound lead generation initiatives with a focus on lead quality and scalability
• Optimize email automations and nurture flows to improve lead-to-customer conversion
• Introduce trigger-based journeys aligned with intent, lifecycle stage, and buying signals
• Drive consistent month-over-month growth in qualified inbound leads

- SEO & AI-Driven GEO Strategy

• Own the SEO and GEO (Generative Engine Optimization) strategy and structure to maximize visibility across both traditional search engines and AI-driven discovery platforms
• Build a clear keyword and content structure that helps the right audience find and trust us
• Optimize site structure, internal linking, and content formats to support AI-generated answers and long-form discovery
• Analyze performance across search and AI-driven channels, identifying opportunities to scale, refine, or reposition content

- Your background

• You are driven by performance, creativity, and rapid experimentation
• You see marketing as a growth engine, not a support function
• You are comfortable working with data and making decisions based on results, not opinions
• You enjoy testing new ideas quickly and iterating based on real-world feedback
• You understand B2B, complex sales cycles, and industrial markets
• Have strong skills in tracking, conversion analysis, and email automation
• Are motivated by results and business impact—not vanity metrics or reach

- Experience & Skills Needed in this role

• Experience in growth marketing, demand generation, or performance marketing (B2B preferred)
• Hands-on experience with digital advertising platforms (e.g., Google Ads, LinkedIn Campaign Manager)
• Experience of creating impactful multi-channel campaigns ​
• Experience working with HubSpot
• Excellent written and verbal communication skills in local language and fluent in English​
• Basic knowledge in website content management 

- What We Offer

• A high-impact role with clear ownership and visibility
• The opportunity to build and scale growth initiatives from the ground up
• A collaborative, international environment with strong domain expertise
• Freedom to experiment, learn fast, and make a measurable difference
• A dedicated and collaborative team where your ideas become reality
• Continuous learning and career development opportunities

- KPIs You Will Own

• Inbound leads per month
• Conversion rates on our most important landing pages
• Open and click-through rates in automation flows
• Growth of email subscriber lists
• Organic traffic and keyword rankings
• Revenue contribution from digital marketing channels

Interested? Please apply as soon as possible! We look forward to hearing from you!