Head of Growth (Hybrid / Hyper-Casual)

We are looking for a Head of Growth to join our team in Helsinki!

 

Lightneer aims to create fun and snackable mobile games made by growth-oriented and happy, curious people. We work in small, independent teams and aim to continuously learn and grow as individuals and as a result - as a company. We are all about understanding our games’ potential quickly by developing and testing a few hybrid casual game ideas monthly. As a key member of our world-class team, you will have the opportunity to make your mark on new fun mobile games played worldwide.


Head of Growth is our Marketing Lead and Performance marketing director wrapped in one. The role exists to build our marketing team from the ground up and facilitate Lightneer’s new growth path into a self-publishing game studio. We are currently going through two different transformations: Firstly, we are changing our publisher-centric business model into us publishing our own games. Secondly, we are moving our product focus from hyper casual games into the emerging hybrid casual market. We believe that by combining the best practices of hyper casual games into the best retention features of casual games we can provide snackable, yet long engaging games to our players!


We live by our values Honesty, Respect and Playfulness and are excited to grow our operation to the next level with you!

First application date:

Who we are looking for

Responsibilities

  • Build and lead our performance marketing team including performance and creative
  • Continuous improvement of UA process and tools
  • Work very closely with the development team to optimize game’s success chances early on
  • Steer product direction together with producers and game teams
  • Maintain good relationships with ad networks and mediators
  • Influence the development of the data structure and visualization in terms of players and marketing

 

Who will be a great fit 

  • 3+ years of experience with mobile user acquisition, performance marketing or similar
  • Background in ad monetized games, ideally in hyper/hybrid casual world
  • Background or good understanding of game design
  • Experience working with a creative team
  • Ability to set and communicate product positioning, set goals with the game teams and measure & determine success and failures
  • Understanding of hyper/hybrid casual game KPI’s
  • Excellent knowledge of the mobile games market (especially hyper casual space) and lifecycle of mobile games

Benefits

  • Flat organisation with a team centric approach
  • Creative freedom within projects
  • Extended holiday (6 weeks of holidays annually)
  • Comprehensive health care
  • Lunch and recreational benefits
  • Phone benefit
  • Support in remote working and learning

Lightneer

Lightneer is a Helsinki-based hyper and hybrid casual mobile game studio built around a super experienced team and a proprietary development framework that allows for efficient market testing and release cycle of snackable, fun mobile games. With a streamlined process heavily linked to KPI targets for marketability and player engagement, we aim to develop and publish a handful of hit games each year. To date, our games have over 80 million downloads. 

Become part of the Lightneer team and apply now! If you want you can also add a cover letter, some work samples or other supporting documents on your application but they are not necessary at this stage.

Location: Itämerentori 2, 7th floor
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