The Head of Growth Marketing will lead a global team that oversees demand generation, paid marketing, website, conversion rate optimization, revenue operations, reporting and analytics. The Head of Growth will be in charge of the global paid budget making sure it is invested in the right channels to scale our key markets globally by driving demo requests and qualified leads. This person can/will have global team members reporting directly to him/her. The global nature of Nosto will require flexibility with time zones and availability to accommodate important company wide sessions, team member catch-ups and global meetings.
This role reports to the Global head of Marketing at Nosto.
Track and continuously report on reach and impact of demand generation campaigns, measuring effectiveness and continually optimising to drive ROI, covering retail and non-retail verticals.
Create and implement multi-channel marketing campaigns across retail and non-retail verticals.
Target ICP by identifying and scaling paid and unpaid digital acquisition channels, including:
Search engine optimization
Pay per click marketing / SEM
Paid social in existing and new channels
Paid digital content as well as website content optimization
Email marketing and automation.
Work closely with content, design, sales, product and operations to develop and optimize campaigns, content, landing pages, emails, webinars, guides, advertising assets and reporting.
Marketo admin: establish and maintain scalable processes that ensure best practices in lead generation, database management and workflows between Marketo and Salesforce.
Drive lifecycle and segmentation programs including nurture streams, trigger programs and large-scale campaigns.
Conceptualizes, plans and executes innovative ABM enablement in collaboration with regional sales teams across retail and non-retail verticals.
Ensure optimal experiences and performance (e.g. # of demo requests, prospect experience) of digital properties such as websites and owned media
Develops and owns end-to-end website management with a proactive approach to continuous improvement to consistently improve conversion rate, acquisition, and usability of the site.
Define, compile and report key metrics tied to growth marketing initiatives and company growth.
Support with the organisation of NES by helping drive qualified signups to the event.
Build, coach and manage a high-performing Growth Marketing team, including driving recruiting activities, assessment of candidates and ensuring ramp up of new hires.
4-8+ years of Manager to Director-level demand generation experience in B2B SaaS
Expert-level knowledge of marketing automation tools (Marketo preferred), Salesforce.
Hands-on experience with account and contact data sources and enrichment like Builtwith/Datafox, Clearbit/Zoominfo, etc.
Hands-on experience with marketing analytics and performance analysis, with fluency in understanding CPA, CPL, CAC/LTV, etc.
Proven competency in working ‘hands-on’ and involved in granular detail, as well as setting the overall strategy.
Small team management experience
The maturity and gravitas to interact with executive leadership on a daily basis
Experience producing marketing campaigns across multiple channels simultaneously
Your birthday will be a day off (starting in 2022)
Nosto Solutions UK Ltd - London
Founded in Helsinki in 2011, Nosto enables online retailers to deliver their customers personalized online shopping experiences at every touch point, across every device. Over 25,000 ecommerce professionals in over 100 countries are using Nosto to grow their business and delight their customers. Nosto supports its retailers and delivers happy shopping experiences from its offices in Helsinki, New York, Los Angeles, London, Berlin, Stockholm and Paris. There is more than 100 of us now in the team, and we need help to continue our journey.