If you're reading this on your way from a 5am spin class to a festival fast-pass, you might just be CELSIUS® - an everyday hustler with the essential energy to aim high and go the extra mile wherever your goals take you. Joyful by design, sunny by nature, and unapologetically bold.

At Celsius, we empower our people. Every employee has a stake in our success, and we've built a collaborative culture on the belief that great ideas can come from anywhere. We're building something bigger: a category where energy isn't just consumed, it's lived - where performance meets personality and brand becomes community.

This is the future of modern energy. This is Celsius.

Based in: Helsinki
Reports to: Marketing Director, Nordics
Scope: Celsius Finland
People Management: Yes - leads the Finnish marketing team
Direct Reports: Senior Brand Manager Finland · Brand Manager Finland · Marketing Coordinator Finland
Role Type: Full-Time

Position Overview

As Celsius scales across the Nordics, each market is led by one accountable local marketer who owns the full consumer plan and its delivery. We are looking for a Head of Marketing Finland to own the Finnish market end to end - awareness, trial and brand love - and to lead a strong local team as Finland grows.

This role suits a senior, hands-on marketer who owns a full market plan, leads and develops a local team, and works naturally across the Nordic marketing team, commercial teams, agencies and partners. You translate the Nordic plan into strong local execution and move quickly from plan to in-market.

Key Responsibilities

• Be the Celsius Brand Ambassador no 1 - building excitement and belief with consumers, customers, partners and internal teams across Finland.
• Own the total Finnish consumer plan - across all disciplines, fully accountable for the market plan and its delivery.
• Translate the AOP locally - turn the Nordic Annual Operating Plan into a local, day-by-day operational plan for Finland, with the Marketing Operations Manager.
• Execute the full local mix - run media locally (with the buying agency), brand activations and the field team across ATL / BTL / Field.
• Own the local layer - own local influencers and the local brand ambassador platform, working closely with the Communications team, who run the local social channels (incl. TikTok) within the Nordic playbook.
• Run Celsius U and YPP in Finland - and own local gym and brand partnerships.
• Apply insight - use consumer, category and shopper insight to shape and optimize the Finnish plan (analysis produced centrally and locally).
• Partner with the Finnish commercial team to deliver results - work hand in hand with local Sales and Finance, and with the wider Nordic marketing team; attend sales conferences and deliver key marketing and trade presentations; and manage local agencies and partners.
• Lead and develop the Finnish team - the Senior Brand Manager, Brand Manager and Marketing Coordinator, fostering a collaborative, high-performance culture.

Key KPIs for Success

Finland delivers on rate of sale and market share, brand awareness and salience, trial and repeat purchase, and consumer loyalty and brand preference - the market plan delivered on time and on budget.

Success also shows in the strength and development of the Finnish team, the quality of local execution, and how well Finland converts the Nordic plan into local growth.

Experience

• Senior marketing experience (10+ years) in FMCG, beverage, lifestyle, wellness or sports - including full ownership of a market or major brand plan.
• Proven experience building and leading marketing teams, fostering a collaborative, high-performance culture.
• Strong hands-on activation experience: sampling, retail activation, events, partnerships, local campaigns and trade marketing.
• A track record across brand building, consumer and shopper insight, concept development, and social / digital marketing (incl. TikTok).
• Experienced in integrated ATL / BTL execution and in managing external agencies and multiple projects simultaneously.
• Strong commercial understanding of how marketing drives distribution, rate of sale, trial and repeat.
• Comfortable operating within a Nordic model - taking the Nordic plan and assets and converting them into strong local execution.
• Experience in international, fast-paced environments, with entrepreneurial drive and a genuine can-do mindset.
• Fluent in Finnish and English, both spoken and written.

How to apply

This recruitment is managed by our HR partner Adiente Oy. Please submit your application, CV and salary request, in English, via www.adiente.fi, no later than 11.11.2026. If you have questions regarding this position, please contact Adientes CEO Erica Flinck-Härkönen, erica.flinck@adiente.fi or +358 40 510 7700