Marketing AI & Process Development Manager

Finago
Espoo, Turku, Tampere, Jyväskylä, Oulu, Stockholm, Oslo, Skien
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Do you thrive on transforming how AI, automation and smart technology elevate modern marketing? Would you like to be part of shaping the future of software that thousands of people rely on every day? 

At Finago, we’re setting a new standard for financial, people and operations software across the Nordics. Our mission? To become the most customer-centric business software company out there. To succeed in our goal, we’re now looking for a Marketing AI & Process Development Manager to help us make it happen. 

Your mission? 🚀 

As our Marketing AI & Process Development Manager, you’ll be responsible for leading and developing marketing AI processes and operating models at group level from commercial perspective. This is a new role at Finago, giving you a unique opportunity to shape how AI and marketing technology are utilized across the organization in marketing context and to influence how the position evolves as our capabilities grow.  

In this position, you will enable AI-driven ways of working, build and strengthen internal capabilities across countries and local marketing teams, and ensure together with our IT that our marketing technology stack supports scalable, efficient and impactful marketing. 

You will act as a key link between Group Brand & Marketing team, local marketing teams, IT and other stakeholders, driving AI- and automation-led improvements that enhance both marketing performance and customer experience and, in the end, the commercial impact. Your work will directly support Finago’s ambition to stay ahead in AI-driven marketing execution and become the most customer-centric business software company in the Nordics. 

💡 Your key tasks and responsibilities include: 

  • Driving AI-enabled marketing processes and development across Group Marketing 

  • Identifying, prioritizing, implementing and maintaining AI and automation processes in marketing cross Nordic to improve efficiency, quality and business impact 

  • Acting as owner of marketing processes representing Marketing in group-level AI and other solution related decisions 

  • Ensuring AI competence remains in-house by turning learnings from external partners into sustainable internal capabilities in group marketing and local teams 

  • Delivering measurable outcomes such as reduced manual work, improved lead generation and increased marketing production capacity

This is a full-time, permanent position that can be based in one of our offices in Finland, Sweden or Norway. You will work in a flexible hybrid model with regular team collaboration and cross-country cooperation. You’ll report to Finago’s Vice President, Group Brand & Marketing, Katariina Telkkä.  

💎 With the people, professionalism, and teamwork that exist at Finago, I don’t think I’ll ever stop growing here — and it’s a truly inspiring feeling to have!” - Rosaliina Munnukka, Service Designer  

Ready to make an impact? 💥 

We’re looking for a marketing technology professional ready to make an impact on how we scale AI-driven marketing across the Nordics. To succeed in this position, we are looking for someone with:  

  • 5+ years of experience in either marketing technology, AI-driven marketing, marketing automation or other relevant background combining business knowledge and innovation management 

  • A strong strategic perspective and experience on the role of AI in scaling marketing and driving business impact  

  • Proven ability to lead initiatives and influence stakeholders without formal managerial authority  

  • Practical, hands-on technical understanding of marketing AI and automation, enabling credible, solution-level collaboration with IT Business Applications and Data & Analytics teams rather than just high-level conceptual discussion.  

  • Understanding or ability to learn how to navigate within the Microsoft ecosystem—especially Power Platform and Azure—while not being limited to it 

  • Experience in building or managing marketing data flows and automations; experimentation frameworks with AI is considered a plus. 

  • Strong communication skills, able to explain complex concepts in a clear and practical way to different stakeholders  

  • Fluency in written and spoken English (Finnish, Swedish or Norwegian language skills are considered an advantage)  

What’s in it for you? 

💜 Join our growth journey: Work with over 800 passionate teammates across Finland, Sweden and Norway at a friendly, flexible, and evolving tech company. 

💜 Own your path: Grow in the direction that fits your ambitions. We offer a yearly individual development budget plus unlimited access to LinkedIn Learning in addition to everyday learning opportunities within your own role. 

💜 Make a meaningful impact: Every day, tens of thousands of customers rely on us to keep their businesses running. And we show up - not only for our customers, but for the planet. We’re honored to stand in the top 5% of the most sustainable companies in the world. 

💜 Grow through curiosity: Bring new ideas, try things out, and help us improve. All employees are included in our ownership program and our bonus program, so when we do well, we do well together. 

Your next step? Apply! 👇 

Curious about the role? If you have any questions, feel free to contact the hiring manager Katariina Telkkä +358 40 756 4087 on Tuesday 10.2. between 9-10 and 16.2. between14:30-15:30 (Finnish time). 

We’re eager to connect with great people, so don’t wait until the last day to send us your application! Apply as soon as possible, because we might kick off the screening process already during the application period.  

Here’s how our recruitment process goes:  

  • Initial Screening: getting to know each other better  

  • First Interview: meet the hiring manager  

  • Second Interview: opportunity to dive even deeper into the role  

  • Aptitude Assessment & Interview: show us who you are and how you think 

  • Offer & Contract: time to make it official  

Any questions on your mind regarding the process? Reach out to us anytime at careers@finago.com we’re happy to help. Please note that we do not accept applications by email. All applications must be submitted through our recruitment portal.

If you’re ready to do more of what you love and help shape the future of our business software, send us your application today! 💜 

Finago

Finago is one of the largest financial, people and business operations software providers in the Nordics. Our solutions empower our customers to do more of what they love – backed by expert guidance, innovation, and a commitment to keep you ahead in a changing world. We’re trusted by hundreds of thousands of companies across the Nordics, and we’re just getting started. Our mission? To become the most customer-centric business software company. We’re not just building software; we’re changing the game. Together, let’s shape our Nordic success story. 

Finago

Marketing AI & Process Development Manager

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