Do you thrive on transforming how AI, automation and smart technology elevate modern marketing? Would you like to be part of shaping the future of software that thousands of people rely on every day? 

At Finago, we’re setting a new standard for financial & human resources software across the Nordics. Our mission? To become the most customer-centric business software company out there. To succeed in our goal, we’re now looking for a Marketing AI & Process Development Manager to help us make it happen. 

Your mission? 🚀 

As our Marketing AI & Process Development Manager, you’ll be responsible for leading and developing marketing AI processes and operating models from commercial perspective. This is a relatively new, hands-on role at Finago, giving you a unique opportunity to shape how AI and marketing technology are utilized in marketing context and to influence how the position evolves as our capabilities grow. 

Because this role is new, it will most certainly evolve and adapt based on both our company`s growth and your own qualities. In this position, you will enable AI-driven ways of working, build real solutions as a hands-on builder, and strengthen marketing capabilities in Finland. Together with our IT team, you will also ensure that our marketing technology stack supports scalable, efficient, and impactful marketing. 

You will act as a key link between the Finnish marketing team, Group Brand & Marketing, IT and other relevant stakeholders, driving AI- and automation-led improvements that enhance both marketing performance and customer experience and, in the end, the commercial impact. Your work will directly support Finago’s ambition to build AI-driven marketing execution and become the most customer-centric business software company in the Nordics.

💡 Your key tasks and responsibilities include: 

• Driving the development and adoption of AI-enabled marketing processes for the Finnish market. 

• Identifying, prioritizing, implementing and maintaining AI and automation processes in marketing to improve efficiency, quality and business impact. 

• Acting as a leading advisor on marketing AI and representing the Finnish marketing perspective in relevant group-level AI initiatives and discussions. 

• Ensuring AI competence remains in-house by turning learnings from external partners into sustainable internal capabilities. 

• Delivering measurable outcomes such as reduced manual work, improved lead generation and increased marketing production capacity. 

• This role has no direct reports. Success comes from leading through influence and collaborating across a matrix organisation. 

This is a full-time, permanent position that can be based in one of our offices in Finland. You will work in a flexible hybrid model with regular team collaboration and cross-country cooperation. You’ll report to Finago’s Vice President, Group Brand & Marketing, Katariina Telkkä.  

💵 Salary: 6000-6500 € per month + bonus program 

💎 ”With the people, professionalism, and teamwork that exist at Finago, I don’t think I’ll ever stop growing here — and it’s a truly inspiring feeling to have!” - Rosaliina Munnukka, Service Designer 

Ready to make an impact? 💥 

We’re looking for a marketing technology professional ready to make an impact on how we scale AI-driven marketing. To succeed in this position, we are looking for someone with: 

• Several years of experience in either marketing technology, AI-driven marketing, marketing automation or other relevant background combining business knowledge and innovation management. 

• A strong strategic perspective and experience on the role of AI in scaling marketing and driving business impact.

• Proven ability to lead initiatives and influence stakeholders without formal managerial authority.

• Practical, hands-on technical understanding of marketing AI and automation, experience on building solutions, all this enabling credible, solution-level collaboration with IT Business Applications and Data & Analytics teams rather than just high-level conceptual discussion.  

• Understanding of, or ability to learn, the Microsoft ecosystem—especially Power Platform and Azure—while being able to work with the best AI tools and frontier models across the wider ecosystem.  

• Experience in building or managing marketing data flows and automations; experimentation frameworks with AI is considered a plus. 

• Strong communication skills, ability to explain complex concepts clearly and practically to different stakeholders.

• Fluency in written and spoken English is required. Strong Finnish language skills are highly preferred, while proficiency in Swedish or Norwegian is considered an additional asset. 

What’s in it for you? 

💜 Join our growth journey: Work with over 800 passionate teammates across Finland, Sweden, Norway and Malaysia at a friendly, flexible, and evolving tech company. 

💜 Own your path: Grow in the direction that fits your ambitions. We offer a yearly individual development budget plus unlimited access to LinkedIn Learning in addition to everyday learning opportunities within your own role. 

💜 Make a meaningful impact: Every day, tens of thousands of customers rely on us to keep their businesses running. And we show up—not only for our customers, but for the planet. According to the EcoVadis assessment, we are among the top 5% of the world’s most sustainable companies.

💜 Grow through curiosity: Bring new ideas, try things out, and help us improve. All employees are included in our ownership program and our bonus program, so when we do well, we do well together. 

Your next step? Apply! 👇 

Curious about the role? If you have any questions, feel free to contact the hiring manager Katariina Telkkä +358 40 756 4087 on Tuesday 18.8. at 15:00-16:00 or Friday 21.8. at 8:00-9:00.

We’re eager to connect with great people, so don’t wait until the last day to send us your application! Apply as soon as possible, because we might kick off the screening process already during the application period. 

Here’s how our recruitment process goes: 

1. Initial Screening: getting to know each other better 

2. First Interview: meet the hiring manager  

3. Second Interview: opportunity to dive even deeper into the role 

4. Aptitude Assessment & Feedback Discussion: show us who you are and how you think 

5. Offer & Contract: time to make it official 

Any questions on your mind regarding the process? Reach out to us anytime at careers@finago.com we’re happy to help. Please note: To ensure compliant and secure processing of personal data, we don’t accept or process any applications via email. All applications must be submitted through our recruitment portal.

If you’re ready to do more of what you love and help shape the future of our business software, send us your application today! 💜