📍 Location: Hybrid model, preferably in Finland, Austria, or the Netherlands 

🔑 Key points at a glance 

✅ Your mission: As a Marketing Automation Manager, you’ll lead the strategy and execution of automated marketing initiatives—driving lead generation, customer engagement, and campaign performance across Nomentia’s treasury management solutions. 

✅ Work setup: Hybrid (Finland, Austria, or Netherlands preferred), with flexible remote work and regular face-to-face collaboration at Nomentia’s European offices. 

✅ Career growth: Work closely with the Chief Marketing Officer and collaborate with sales, product, and content teams to shape impactful automation strategies. 

✅ Leadership & team: Join a high-performing, international team where creativity, precision, and collaboration drive success. 

✅ Salary: A minimum salary of 65 000€ per year depending on your skills and experience + up to 10% annual bonus (if company-wide goals are met). 

⛔️ Why you shouldn’t apply: This role isn’t for you if you prefer narrowly defined tasks or aren’t comfortable owning end-to-end marketing automation strategy and execution. 

🚀 Why this role is your next career move 

This is more than a technical marketing role. It’s your opportunity to shape how we engage with prospects and customers. You’ll bring strategic thinking, data-driven decision-making, and creative execution to every initiative. From lead scoring to nurturing workflows, you’ll help position Nomentia as a leader in the treasury management space. You’ll be empowered to innovate, experiment, and drive measurable impact. 

📝 Role details 

As a Marketing Automation Manager, you will: 

• Develop and implement automated marketing campaigns across email, lead nurturing, and customer segmentation. 

• Align campaigns with company goals, messaging pillars, and regional nuances. 

• Incorporate personalization and dynamic content into automation workflows. 

• Manage and optimize marketing automation platforms (HubSpot, Salesloft). 

• Oversee in-platform communications with existing customers—sharing product updates, collecting feedback, and driving upsell/cross-sell opportunities. 

• Act as an Integrated Campaign Manager—leading multi-channel campaigns with clear goals, timelines, and deliverables. 

• Understand our ICP’s pain points and tailor messaging accordingly. 

• Collaborate cross-functionally with sales, product, and content teams. 

• Monitor and analyze campaign performance (conversion rates, open rates, CTR, ROI) and optimize based on insights. 

• Develop and maintain lead scoring models based on behavior, demographics, and engagement. 

• Configure and oversee lead routing and data synchronization between HubSpot and Salesforce. 

• Ensure data accuracy and compliance with privacy regulations. 

• Stay current with marketing automation trends and continuously improve capabilities. 

• Train and support marketing and sales teams in automation tools and strategies. 

🤝 Who you’ll work with 

Your core team: Chief Marketing Officer, sales, product, and content teams. 
Stakeholders: Collaborate across departments to ensure automation efforts support business goals and customer experience. 

🎯 What success looks like in this role 

In the first 6 months, you’re expected to: 

• Onboard successfully and understand our automation stack and strategy. 

• Launch and manage automated campaigns that support strategic initiatives. 

• Deliver measurable improvements in lead generation and customer engagement. 

• Collaborate effectively across teams to align messaging and priorities. 

Longer term, you’ll be measured by: 

• The impact of automation on pipeline growth and customer retention. 

• Lead scoring accuracy and conversion rates. 

• Your contribution to a seamless and personalized customer journey. 

🧩 What we’re looking for 

• 7+ years of experience in marketing automation for mid-market or enterprise B2B. 

• Experience in fintech, SaaS, or B2B tech industries. 

• Excellent written and spoken English. German is a plus. 

• Proficiency with HubSpot and Salesforce. 

• Skilled in content creation and promotion for lead generation. 

• Experience with data synchronization and lead routing. 

• Strong analytical skills and data-driven decision-making. 

• Proven ability to streamline marketing processes and optimize workflows. 

🎁 Practical information 

We believe great people do their best work in the right environment. Here’s what you can expect: 

• Salary & bonus: A minimum salary of 65 000€ per year based on experience, plus up to 10% annual bonus (if company-wide goals are met). 

• Work setup: Hybrid model with flexibility and regular in-person collaboration. 

📬 Sound like you? Here’s how to apply 

We’re looking for someone who can confidently lead our marketing automation strategy and elevate our customer engagement. If that sounds like you, we’d love to hear from you. 

How to apply: Send your application by 5.10.2025. We’re reviewing applications on a rolling basis and will fill the position as soon as we find the right person. 

🧭 Here’s what to expect from the recruitment process 

1. Initial screening Teams call with Kukka Roine, Manager, Recruitment & HR. 

2. Teams interview with Jan Willem Doornbos, CMO. 

3. Teams interview with Jeffrey Wold, Sales Operations Manager. 

4. Marketing automation assignment. 

5. Teams interview with Jan Willem and Jeffrey to present the assignment. 

6. Security check. 

If it’s a mutual match, we’ll be thrilled to welcome you to the team!