Set the Course for Brand Storytelling at Axopar Boats & BRABUS Marine

Are you a creative marketing storyteller with a passion for adventure and innovation? Axopar, Europe’s fastest-growing boat brand and “The Adventure Boating Company”, is searching for a Marketing Content Specialist to join our dynamic team on a maternity cover contract. This is your opportunity to help shape the voice of globally renowned lifestyle brands and bring iconic stories to life across every platform.

Why Axopar?

We’re not just building boats—we’re creating a movement. As a pioneering force in the world of adventure and luxury boating, Axopar thrives on bold ideas, entrepreneurial energy, and an unwavering commitment to excellence. With a global reach and a collaborative, ambitious team, we’re redefining what’s possible—on the water and beyond.

Your Mission as Marketing Content Specialist

As a key member of our brand & marketing team, you will be responsible for planning, creating, and analysing compelling content for both Axopar Boats and BRABUS Marine. Your work will span content planning, digital campaigns, social media, and analytics—ensuring every piece reflects our brand’s spirit and engages audiences worldwide.

Main Responsibilities

• Plan, execute, and optimize engaging marketing content across all social media channels.
• Plan, execute, and optimise end‑customer direct mailings, including newsletters and targeted campaigns.
•  Support the setup and ongoing development of marketing automation, including audience segmentation, customer journeys, and performance tracking across channels.
• Coordinate content creation and collaborating with partners and external agencies.
• Analyse and report on the performance of our social media and website content, delivering actionable insights.
• Champion brand identity, ensuring creative coherence and excellence in every project.
• Drive event-related content, supporting launches and key brand moments.
• Stay ahead of social media best practices, pushing creative boundaries.

What We’re Looking For

• 3–5 years of proven experience in marketing, content creation or communications.
• Relevant education in marketing, media design, communication, web design, or a similar field.
• Exceptional command of written and spoken English (our company language).
• Strong visual sensibility and the ability to design brand-aligned social content.
• Excellent project management, analytical, and time management skills; adept at multitasking and prioritisation.
• Hands-on experience with BrandWatch, Canva, Adobe Creative Suite, and Microsoft programmes is a big plus.
• Ability to collaborate with both internal and external stakeholders and manage relationships with partners.
• Entrepreneurial, proactive, and a true team player.

About Axopar

Axopar is a Finland-based boat manufacturer and one of the fastest-growing boat brands in the world. Known as "the Adventure Boating Company," we offer multi-functional, accessible, and innovative boats for a global audience. Our fleet, ranging from 22 to 45 feet—including two all-electric AX/E models—is marketed in over 50 countries, with North America as our largest market. Designed in Finland, built in Poland, and with over 7,500 boats sold since our founding in 2014, the group boasts a turnover exceeding 190 million euros and employs about 1200 people. Learn more at www.axopar.com.

Why You’ll Love Working Here

• Work with two iconic, innovative boat brands in a fast-paced, international environment.
• Be part of a collaborative marketing team that values creativity and bold ideas.
• Attractive benefits, including lunch, sports, culture, leisure, and travel insurance.

Ready to shape the voice of adventure? Send your application, CV, and portfolio to us. Let’s create waves together with Axopar Boats and BRABUS Marine!

www.axopar.com | www.brabusmarine.com

For further information, please contact our recruitment partner at HRS Advisors, Pia Paavilainen, Tel. 050 305 9217. To apply, submit your application and CV via the link as soon as possible, but no later than February 18. Please note that applications will be reviewed prior to the application deadline.